Analytics & AI Propositions

Customer Analytics

Build a 360-degree subscriber-centric view by unifying transactional, behavioural and engagement data across every touchpoint. Move from subscription-level reporting to true customer intelligence — enabling acquisition, retention, service and product teams to act on a single, trusted picture of each customer.

Delivered for global publishers with 5M+ digital subscribers integrating 20+ source systems including CRM, CMS, billing and behavioural data, reducing data lag from 45-360 days to daily.

Customer Segmentation & Audience Expansion

Move beyond demographic slicing to dynamic, behaviour-driven segmentation that powers personalised engagement at scale. We apply GICS industry classification, firmographic enrichment (D&B, ZoomInfo), GTM scoring and value-chain role mapping to build segments that directly activate into marketing platforms.

Customer Lifetime Value, ROAS & ROI

Predict future revenue potential per customer using ML cohort models built on tenure, product mix and regional behaviour — enabling strategic prioritisation of acquisition, retention and cross-sell investment. CLTV x Churn Propensity quadrant analysis directs account manager effort to the highest-value at-risk accounts first.

We couple CLTV with Return on Acquisition Spend (ROAS) and Return on Marketing Investment (ROMI) to close the loop between marketing channels and revenue outcomes.

Commercial Analytics

Unify ARR, pipeline, enrichment and churn across sales, finance and account management into a single commercial intelligence platform. We deliver ARR waterfall analysis (New Business, Renewal, Expansion, Contraction, Win-back, Churn), enrichment tracking, whitespace opportunity sizing and AI-enabled value driver analysis.

Account-centric data models with GICS industry segmentation enable territory planning, quota setting and cohort benchmarking aligned to commercial strategy.

Marketing Analytics

Measure, optimise and prove the ROI of every marketing dollar through multi-touch attribution, marketing mix modelling and AI-powered lead scoring. First-to-last touch channel attribution maps subscriber conversions, registrations and prospects to the marketing channels driving them.

Marketing mix modelling assesses cross-channel effectiveness for optimised spend allocation. Automated lead scoring qualifies and routes leads to the right sales team faster.

GTM Analytics & ICP Enablement

Operationalise your go-to-market strategy with ICP identification, pipeline funnel visibility and performance measurement from lead to closed ARR. We build ICP scoring models using firmographic data, GICS industry alignment and product-fit assessment — feeding directly into Salesforce and Marketo for activation.

Full lead-to-revenue funnel dashboards track Lead, MQL, SQL, Opportunity, Quote, Won with weighted pipeline forecasting and ROAS measurement.

Churn Prediction & Pre-emptive Mitigation

Identify at-risk customers weeks before renewal using a two-layer AI framework: an Engagement Intelligence model that aggregates usage signals into a composite account engagement score, combined with an ML Churn Propensity model trained on renewal patterns and cohort history.

CLTV x Churn Propensity quadrant analysis surfaces the highest-value, highest-risk accounts for immediate account manager intervention — enabling personalised save campaigns and targeted CSM outreach.

Loyalty Analytics & Promotion Optimisation

Maximise loyalty programme ROI through data-driven campaign planning, personalised offer selection and behavioural reward modelling. We build ML-powered engines covering temporal engagement analysis, category performance scoring, uplift modelling and PCA-based ROI frameworks.

Dynamic tier management using spend velocity and survival analysis predicts tier retention probability, while reinforcement learning tunes gamification reward cadence per customer segment.